Employment Marketing

Employment marketing services from w3Infinity can attract highly qualified applicants to your company.

In this digital world, hiring an employee is not just a job of a human resource management. Things are beginning to change. Businesses and recruiters alike are beginning to recognize that hiring a new employee has a lot in common with marketing and sales. Employment marketing is one of the new buzzwords in the marketing industry that captures this connection. The best way to understand employment marketing is to think of a job candidate as a customer. The recruiter has to find the right candidate and then sell the position to the candidate. Recruiters are doing some things that the marketing professional do. They need to get the word out about the company, its values, and its benefit to get the employee that you really want for your brand.

  • Research:

  • Research about the employment marketing is the best way because of the fragmented way we live, and consume media and technology. So we need to know where, when, and how we can reach that person who can be a great asset to the company. It is important to research about what is the better way to connect with them, talk to them and understand what media they use and when and what more importantly will lure them to talk to you.

  • Analysis:

  • Today in online advertising, user response rate are completely trackable. We can know who clicked, when did they click, and what was their response. Once we have everything set up and marketing takes place, it is time to analyze our tactic and make necessary improvements.

  • Helpful content:

  • Having a lot of list of roles, a bit about the company and some contact details is not just enough. Include some things like advice on their CV, outline the employment process, tips for the interview, or any kind of information that might help the potential candidate become more familiar to your business is extremely important. This will not only impress your applicant to your company but if the content is on your website, you will also rank higher in search engine results for these topics potentially reaching more candidates.

  • Employment Branding:

  • Nowadays the focus in more on quality applicants with a specific skill set required for the role. Having a consistent employment brand that reaches and engages target audience is a way to position your brand above your competition. An employment brand can position you in a way that attracts that target audience.

  • Social Media communities:

  • Social media is one of the best places where applicants hang out in their free time. If your audience use social media daily, find out what platform they use. You can also find out what communities they are a part of already. Social network such as LinkedIn is one of the best and most widely used job sites today.


We are your employment marketing company:

As a leading employment marketing company, we bring you a highly skilled applicant to your brand. We first work with you to know what you are expecting from a potential applicant. Job requirements, education requirement, experiences, etc are some details about the applicant that you would want to let us know. We then do a lot of research about your business and your industry to find the applicant for your brand. Our employment marketing team finally gets on the way to apply our techniques and expertise to find the applicant to you. In employment marketing, you only pay when we bring you an applicant. This result-driven employment marketing is what us stand out from the crowd.

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