Search Engine Optimization (SE0)

Results-Driven SEO services from w3Infinity can help your website rank #1 on search engines.

What is Search Engine Optimization (SEO)?

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is a technique to get higher rankings in various search engines like Google, and Bing. SEO is a discipline focused on appearing on the top of front page of these search engines through organic (non-paid) search. SEO is one of the major technique to get maximum traffic to a website with no capital investment. An SEO optimized website with rich contents usually ranks higher on search engines and helps to gain website traffic. SEO isn't just about having a search engine optimized website. It is more about making your website as informative and valuable as possible to your visitors. SEO encompasses both the technical and creative elements required to improve your website rankings, drive relevant traffic, and increase visibility on search engines.

There are many aspects that play an important role for success in SEO. For example the words on your website, the number of backlinks you have, the number of interior page links, and more importantly the contents you have on your web pages. SEO is simply a way to make your website structured in such a way that search engine understands and values your website.


Why does your website need SEO?

Why does your website need SEO?

The consumer market is entirely dependent on search engines like Google, and Bing when looking for products and services nearby or at a distant. Majority of web traffic is driven by these search engines. Although social media and other types of traffic can generate visitors to your website, search engines are the major navigation platform for most internet users. Search engines are what pulls visitors to your website so that you can showcase your brand. If search engines cannot find your website, that means you are missing an incredible opportunity to driving traffic to your website and increasing your visibility on the internet. Search queries that the user type in the search box carry extraordinary value and is the major factor in driving traffic to your website.

80% of web traffic comes from Google

Google is a giant search engine and the entire consumer market all over the world depends on it. Research shows that Google alone drives 80% of all web traffic directly. Remaining web traffic is distributed with Bing, and Yahoo.

100 Billion Google searches a month
  • Average of 60,000 search queries
  • 92% of all internet users are carried out by Google
  • By 2018, Google has indexed over 35 Trillion (32 000 000 000 000) of web pages.

How Google SEO Works?

How Google SEO Works?

Have you ever considered what is behind these magical lists of links and how they work? For a typical search query in Google, there are millions of results of web pages with potentially relevant pieces of information. So how does Google figure out what to show and what not to?

There are three major processes:

  1. Crawling and Indexing:
  2. Search algorithms
  3. Useful Responses

Before you begin a search, the web crawlers or web spiders, also called search engine robot gathers information from billions of web pages and organizes it in the search index. When you are doing a google search, you are not searching the web, but you are actually searching the Google's index of a web. This implies that if your website is not submitted to Google, then it is less likely that Google will display your web pages on the list.

Google's index of the web is done by using a software program called spiders. Spiders start be fetching a few web pages. Then they follow the links on those web pages and fetch those web pages they point to. This process is continuous and siders keep on following the links and fetches until Google ends up with a pretty big index of web pages. There may be billions or even trillions of web pages being fetched by these spider software.

For example, when you search for SEO agencies, the spider software searches Google's index to find every page that includes this term. In this case, there are millions of possible results.


How does Google know what pages to show on search results?

How does Google know what pages to show on search results?

Google is a leading search engine giant with users all over the globe and have billions and trillions of web pages indexed into their database. Google aims to provide the best possible results to its visitors and are very sensitive when it comes to displaying a web page in their search results. Google asks itself a few questions before delivering a result to you:

  • How many times does the page contain the search terms
  • Do the words appear in the page title?
  • Do they appear in the website URL?
  • Does the page include a synonym for these words?
  • Is the page from a quality website or is it from a low-quality website?
  • What is the overall page rank?

Finally, Google combines all these pages together to produce each page's overall score and sends the page with the highest score to the result within a fraction of a second. Google emphasizes on delivering useful and relevant search results. The crawling process begins with a list of web addresses from past crawlers and sitemaps provided by the website owners. As the crawlers visits these websites, they use links on those websites to discover other web pages. In this way, Google visits most of the web pages stored on the web. Eventually, Google ends up with its search index well over 100 000 000 GigaBytes (GB) in size.


Minnesota SEO agency

SEO services from w3Infinity helps small-medium size businesses in Minnesota grow online. We are providing SEO services in Twin Cities, Minneapolis, Saint Paul, St. Cloud, Duluth, and across the state of Minnesota.

Results driven SEO services in New York:

We are providing results driven SEO services in various cities in New York State. We are delivering SEO services in New York City, Buffalo, Albany, Syracuse, Niagara Falls, Rochester, and across the state of New York.

Results driven SEO services in California:

Providing SEO services in Los Angeles, San Francisco, San Diego, Sacramento, San Jose, Santa Barbara, Oak Land, Beverly Hills, and across the state of California.

Delivering SEO services in Vermont:

Providing SEO and web design services in Burlington, Montpelier, Rithland City, Brattleboro, Middlebury, and across the state of Vermont.

SEO services in Oklahoma

We are providing SEO services in Oklahoma City, Tulsa, Norman, Edmond, Broken Arrow, Lawton, and across the state of Oklahoma.

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