Web Design Services

Web design services from w3Infinity delivers a professional website that will be a great representation of your brand.

A Brief History of the Web

History of the world wide web

Although web design has a fairly recent history, the base of what we call today as the Internet was first attempted in 1967 with something called ARPANET. ARPANET was the network that became a basis for today's Internet. Unlike Internet where every computers in the world are interconnected, ARPANET was very different. Advanced Research Project Agency Network (ARPANET) was funded by Advanced Research Project Agency (ARPA), an arm of U.S. Defence Department to link computers at Pentagon-funded research institutions over telephone lines. Thus the ARPANET was mainly used for special military operations with very fewer connections and were not available for civilians use. Thanks to Tim Berners-Lee who proposed to create a global hypertext project in 1989, which later became known as the World Wide Web (www) in 1991.

WWW began to grow in 1992 when Lou Montulli co-authored a text-web browser called Lynx. The major milestone in web design was reached when Marc Andreessen and Eric Bina created the Mosiac Browser in 1993 which popularized the World Wide Web on the Internet. At this time there was already Lynx, but it was UNIX Based and Text heavy. Being heavily text-based, there had been no approach to graphic design elements such as images and sounds. However, the Mosaic Browser made a lot of improvements to this text-based environment. Kevin Hughes, one of the six pioneers of the World Wide Web created the first campus websites for Honolulu Community College in Hawaii and developed seminal technologies for numerous commerce websites. Rob Hartill in 1993 became involved with the rec.arts that went on to become the Internet Movie Database (IMDB).

Marc Andreessen later formed Netscape Communications and Netscape 0.9 browser and Netscape and Microsoft fought for ultimate browser dominance throughout 1995 - 1999.  This browser competition between Netscape Communication and Microsoft helped web design evolve at an incredibly rapid pace. The whole semantics and presentation of a web page were completely dependent on HTML until World Wide Web Consortium W3C created Cascading Style Sheet (CSS) at the end of December 1996 which was a revolutionary attempt to beautify the web. This allowed HTML to handle only the semantic part and CSS to take care of the layouts and presentation of a web page.  During this time, many other powerful technologies like dynamic HTML, JavaScript, and Flash were also in the field. In 2000, Microsoft released Internet Explorer for Mac and fully supported HTML, CSS, and PNG image formats. More importantly, Internet Explorer later had the ability to make the web page layout dynamically adapt to the viewport width whereas, for Netscape, the web page had to be reloaded from the web server when resized. This was another revolutionary attempt in web design approach by Internet Explorer whose concept has until now been widely used by various web browsers. Later, Netscape Communications was sold for AOL and Microsoft was the ultimate winner of the browser competition between the two.

The year from 2000, the start of the 21st century, the web have become a crucial part of people's everyday life. As the web technologies started to grow at a rapid pace, there have been many changes in a way people use and access the web. This has led to a change in how websites are designed. Newer technologies are being developed as time passes by and these new technologies are dominating the previous technologies with a lot of improvements in User Interface (UI ) and User Experience (UX).  The increasing number of web design software and tools are available for free in the public domain today which allows designers to create, edit, and update web pages. These software tools are often called "What You See Is What You Get" (WYSIWYG). WYSIWYG editor is a system that gives an ability to directly manipulate the layout and presentation of any document without having to remember a number of presentation and layout commands.  Thus, making it possible to design a website easily and faster than ever before. Some popular examples of WYSIWYG software available today are Adobe Dreamweaver, Fireworks, Photoshop, etc. However, these WYSIWYG editors have drawbacks in comparison to traditional web design process.


Hand coding website VS using WYSIWYG tools:

WYSIWYG tools might be in favor in some cases but in the long run typically have to account for a variety of output devices like Mobile Phones, Tablet, Laptop, and Desktop devices. Thus there are a number of problems that must be solved in each of these implementations. Moreover, the design goals of WYSIWYG applications must be to provide a high-quality on-screen output and must allow the user to visualize what the website will look like when published on the web. Another major problem that WYSIWYG have to face is a varying output resolution. Most of the WYSIWYG tools are not usually capable to achieve all these goals at once. But on the other hand, when the website is hand-coded, the entire project is built from the scratch and can be made in such a way that it solves the problem that cannot be done by WYSIWYG software.

At w3Infinity, our web designers and developers continue to master our design skills, and not pre-built software use skills. Therefore, we design every website entirely by hand-coding and rarely make use of any WYSIWYG tools. This is because the hand-coded website provides us a great flexibility in meeting the specific demand of our clients. Unlike with WYSIWYG software, which generates HTML and CSS code once the contents are aligned and placed in their visual editor, we write every single HTML and CSS code from scratch. This process of writing code by hand and starting your project from scratch takes more time as compared to using WYSIWYG tools but ensures that the final website you get contains no more code than what is actually needed to meet your demands. At w3Infinity, we focus on designing a website that performs. Hand-coding websites and getting rid of redundant code ensures that your website is faster and runs smoothly without disruption and more importantly tend to be more SEO friendly as compared to that built using WYSIWYG software.


11 Principles of Great Web Design (Web Design Approach by w3Infinity):

For most web designers regardless of their design skill level, the most intimidating part of any web design process is the starting, especially if the project needs to be built completely from scratch. This occurs in the initial phase where you propose a web design project to w3Infinity. At the initial phase, our web design team starts to collect as much information about your business as possible. The information you provide to us mostly include the colors, layouts, fonts, images, and a short description of the visual style you want on your website. In addition, we also gather information about your top competitors so that w3Infinity can deliver what your competitors lack. This will deliver you a website that will be a great asset in the long run promotion of your business. Once all the information and contents are collected, our web design professionals combined with marketing and branding professionals work together to conduct a comprehensive study of your business. Once we familiarize ourselves with your business and the industry that relates to your brand, web design professionals at w3Infinity begin to create a rough draft of your website and show it to you. Upon your approval, we make the necessary changes to the rough draft and begin to produce a final draft. We then need your final approval of the draft so that we can get going with the project.

After the completion of an initial phase, our web design professionals, marketing, and brand development team follow the w3Infinity web design guidelines to complete your project. Following are the web design principles we focus on while working on your project:

  1. Responsive Web Design (RWD):

  2. Principles of Great Web Design - 1. Responsive Web Design (RWD)

    Responsive Web Design also called RWD is an approach to web design which makes the web page render well on a variety of devices of different screen sizes. This approach to web design was first started since Audi.com launched a website in 2001 whose layout adapted to a browser viewport width. Before, a web page when viewed from a mobile device had to be scrolled horizontally and thus, no matter how beautiful the website design was, it only made sense for a particular device to which it was built. But with the concept of responsive web design, this is no longer the case. No matter what screen sizes the web page is being viewed on, responsive web design approach makes it possible to display the website of your brand in a consistent manner. Another great milestone of web design was reached when the number of mobile phone and tablet users increased tremendously and more than 50%  website traffic driving device became a mobile phone. Since then, the concept of responsive web design has become the backbone of web design. Responsive web design is and will always be essential for any website. Therefore, responsive web design approach is the #1 principle that w3Infinity follows when working on your web design project.

  3. Appropriate Logo Placement:

  4.  Principles of Great Web Design - 2. Appropriate Logo Placement

    A logo is a symbol that is used to aid and promote the public recognition of your brand. Logos are an important aspect of your brand and should be able to visually describe what your brand is all about. When these things are covered and you are ready to represent your brand with your logo, the logo placement on a website comes into play. A traditional way of placing logos in the main navigation bar works great in almost all of the cases. And this is the most suitable way of placing a logo on a website. It should also be noted that the logo must fit into the main navigation bar exactly and is clearly visible to the user viewing your webpage. But are there other corners in your website where your logo needs to be in or where they might be suitable? Branding professionals at w3Infinity studied this topic and concluded that there are some suitable places that a logo could fit in. Making a right decision when placing a logo on a website can have a major impact on how your audiences perceive your brand. Our branding professionals suggested that a logo can be a great fit on the end of the pages like Privacy Policy, Terms of Services where you mention your brand name and contact information. We have seen some websites put their logo right above where all the copyright information goes in the footer section of a website with perfect alignment in the center. We think these logo placement approaches are a nice idea to greatly showcase a brand.

    These are some of the ideas that we have been experimenting with when it comes to logo placement on a website. You can write to us and let us know what you think...

  5. Consistent Navigation Menu:

  6. Principles of Great Web Design - 3. Consistent Navigation Menu

    Navigation Menus is that part of a website where all the information about the contents of your website are displayed and linked. Navigation Menus play a vital role in the performance and success of a website because this is a primary way for your visitors to know what your business is all about and what you do. Though there are various types of a navigation menu, the main navigation which is usually found at the top of every web page is the primary navigation. Most of the websites use this kind of menus and looks great. The primary menu implementation of w3Infinity consists of a right-aligned menu. If you notice our 'SERVICE' menu and hover over this menu, you will see a big MegaMenu that displays the complete list of our services. Our web design professional suggested to make a use of MegaMenu and we think it just looks great. Especially because we deliver more than 25 services under web design, digital marketing, and branding combined, the complete list of our services are easily visible to our website visitors. w3Infinity implements a drop-down menu in mobile devices to fit the mobile screen and make the menu navigation more accessible to our visitors.

    Besides primary menu, a sidebar menu that goes right beside the content on your web page can be very helpful to your visitors. This is because if you have many pages on your website and want your visitors to be able to access those pages, sidebar menus can help.

  7. Landing Page Design That Generates Leads:

  8. Principles of Great Web Design - 4. Landing Page Design That Generates Leads

    The landing page is also called a lead capture page and is the most important part of any website. The landing page is a page in a website that acts as the main door. It is often the page that is displayed in response to clicking on an online advertisement and is a primary source of lead generation. Whatever the action that a visitor takes on a landing page is what determines your conversion rate. Therefore, the landing page is the page that needs extra attention to generate more leads and boost your business conversion.

    At w3Infinity, we focus greatly on optimizing the landing page of your business so that it greatly helps in the lead generation and conversion rate optimization (CRO). We link your landing page with a social media, email marketing campaign, or search engine marketing campaigns which will enhance the effectiveness of your advertising effort. The two main goal of a landing page is to convert website visitors into leads or sales. When the goal is to generate a lead, we place a contact form or other call-to-action-button widely visible on the landing page so that the visitor can quickly get in touch with you. On the other hand, if the goal is to make sales, we will design the landing page in a way that the visitor will quickly be redirected to products or a shopping cart area where the visitor can buy or make further contact with your business. Building an optimized landing page is essential if the goal of your business is to generate leads and convert your visitors into paying customers. At w3Infinity, we do just that.

  9. Contact Page Design That Converts:

  10. Principles of Great Web Design - 5. Contact Page Design That Converts

    The contact page is a page typically with a web form and contact information of your business that your visitors can use to get in touch with you. Contact page plays a vital role in converting your visitors. Therefore, it is important to optimize the contact page so that the visitors who visit your contact page do not leave until they contact you. Some of the contact page designs we implement are adding appropriate images and videos that compels your visitors to learn more about your business. Unlike traditional contact pages where the page simply contains an email address or phone number, w3Infinity recommends making using a dynamic web form that actually interacts with a visitor. This way visitors can be exactly to the point and saves their time and yours too. Another piece of content to add to a contact page are your client's testimonials, a short description of your business, and a Google street map that shows where your business is located. This way your visitors can gain more trust in your business and will compel them to get in touch with your about your services and products.

    When you partner with w3Infinity, each of these aspects of a great contact page design is taken care of by our top web design professionals.

  11. SEO Friendly Web Design:

  12. Principles of Great Web Design - 6. SEO Friendly Web Design

    Search Engine Optimization (SEO) is a technique for enhancing an online visibility of a website or a web page in search engine results organically. By organically means enhancing the web ranking of a website in search engines like Google, Bing, and Yahoo without paying for advertising and marketing. A website with white-hat SEO techniques has a great potential of ranking higher on search results so that a website can be quickly be discovered by a visitor. There are many factors playing an important role in the background when it comes to SEO. Some factors include highly optimized and targeted SEO copywriting, increasing website visitors through various forms of advertising such as Facebook Ads, Google My Business, Bing Places, and constant and comprehensive analysis of a website with tools like Google Analytics. But before even getting started with the advertising and marketing process, it is important that a website is designed to be SEO friendly.

    So what does it mean by SEO friendly web design? SEO friendly web design is a process of designing a website so that it has a great potential for ranking higher in search engines. This is only possible when a website meets SEO guidelines set by different search engines. If the website itself is not optimized for SEO, the time and money invested in marketing and advertising are lost in vain. A website which is SEO friendly is designed in such a way that a website has a great user interface and delivers an excellent user experience. This can relate to cross-device compatibility which means that the website is responsive and mobile-friendly and is easy to navigate on all devices of different screen sizes.  The website page load speed is another major concern when we talk about SEO friendly web design. It is reported that users do not wait more than 3 seconds for your website to load. If your website does not load in less than 3 seconds, your visitors turn away and leave your website with a high bounce rate. Meta descriptions and title tags play an important role in SEO. Title tag lets the visitors know what your web page is about and meta description is a short description of your web page. In short, title tags and meta descriptions should be able to convince visitors that your webpage is the one that they should be looking for. Headlines (h1 - h6) should be carefully structured to let search engines know what your content is all about. Submission of sitemap file which lists all the pages in your website and including a robots.txt file which tells search engines how to crawl the website is another important principle of SEO friendly web design.

  13. Lightning-Fast Page Load Speed:

  14. Principles of Great Web Design - 7. Lightning-Fast Page Load Speed

    Page load speed is the time it takes to fully display the contents of a web page that is being requested by a visitor to the web server. It is reported that users do not wait more than 3 seconds for a web page to load. Page load speed is important because it greatly helps in reducing the bounce rate of your website and more importantly delivers a great experience for visitors viewing your website. At w3Infinity, we GUARANTEE a page load speed of fewer than 3 seconds. w3Infinity website hosting service provides a FREE Content Delivery Network (CDN) that delivers your web page to your visitors from the nearest server location which delivers the web page much faster as compared to not using a CDN. Our web design professional take every single thing into consideration to enhance your website speed. Some of the measures we take are as follows:

    • Enable file compression to reduce the size of HTML, CSS and JavaScript files
    • Minify CSS, HTML, and JavaScript
    • Optimize images for the web by delivering losslessly compressed images, and specifying image dimensions
    • Reduce redirects to make sure that your website does not follow unwanted links when your web page is requested
    • Avoid bad requests to smoothly deliver the page that is requested
    • Leverage browser caching to deliver your web page faster to a returning visitor
    • Improve server response time
    • Remove query strings from static resources
    • Use our FREE Content Delivery Network (CDN)
    • Exclude anything that is not required in your websites. This includes getting rid of plugins and writing clean and bug-free code.
  15. Web Optimized Images:

  16. Principles of Great Web Design - 8. Web Optimized Images

    Web optimized images refer to the images that are optimized for a website to reduce their cost of storage and transmission. Optimizing images for a website is very important as images play a major role in the performance of a website. Unoptimized images can have a number a negative impact such as reduced page load speed, an effect on the responsiveness of a website, and eventually negative impact on SEO. Image optimization can be done by compressing images to reduce image file size. There are mainly two types of image compression:

    • Lossless image compression:

    • Lossless compression means that the image size is made smaller but with no negative impact on the overall quality of an image. Lossless compression is more preferred as compared to lossy compression because the overall image quality is greatly conserved. This is especially important if you have an e-commerce website and need to display high-quality product images. This type of image compression is mainly used for an archival purpose and often in high-quality product display, medical imaging, technical drawing, clip-art, and comics.

    • Lossy Image Compression:

    • Lossy image compression is a technique where the size of an image is even reduced but also the quality of an image is degraded. This type of image compression is suitable in an application where a minor fidelity is acceptable. Lossy compression can be used on an image where the image is placed in the background and need not be visible clearly upfront.

      Some of the widely used image types for the web are .jpeg, .png, .svg, and .gif. JPEG images should be used when it is important that an image is displayed with maximum quality with great detail. JPEG image type is naturally lossy and needs extra work to losslessly compress it. PNG, SVG, and GIF images naturally have a lossy compression and small file size. Thus, needs no further work in compression. But however, it should be noted that PNG images should only be used when the image quality is not so important. GIF images were widely used before but are now greatly replaced by PNGs. SVG images are always great because they have a very small file size (2Kb-5Kb) and look much beautiful as compared to JPEG, PNG, and GIF. However, it should be noted that generating SVG images requires time and resources, thus making it more expensive.

  17. Clean Web Page Layouts:

  18. Principles of Great Web Design - 9. Clean Web Page Layouts

    Clean Web Page Layout is one of the major principles of great web design. Web page layout is that part of web design process that deals with the appropriate arrangement of visual elements on a webpage. Web page layout can mainly be divided into two further categories:

    • Grid-Based Layout

    • A grid is a set of guidelines that are visible in the website design process but not to the end user. Grid layout aids a lot in the website design process as it makes it easier for aligning and repeating elements on a webpage. Bootstrap provides a nice grid system for faster and cleaner web design. The final result utilizing this type of layout is very beautiful and clean.

    • Template Layout:

    • Templates are used when a particular section of a website needs to be displayed on various web pages. Templating makes a design process much smoother and faster as there is no repetition of code. A template is more rigid as compared to a grid. Some of the widely used template engines are inja2 for Python Django and Flask development, and Twig for PHP development.

  19. Appropriate use of typography:

  20. Principles of Great Web Design - 10. Appropriate use of typography

    Typography is an art of arranging written materials on a web page to make it more legible, readable, and appealing when displayed. Typography in web design process mainly has to deal with utilizing a font in a website so that it corresponds with your brand. Generally, a simple font is preferred on a website. If your brand makes uses of some complex font that are hardly readable, then you should be careful and think twice before you use that font in any part of a website. Web design professionals at w3Infinity recommend that any complex font that your brand utilizes be only used in some part of a website like logos. Heading, and paragraphs should always utilize a very simple font that your target audience can read. A great place to discover amazing fonts for your brand is Google Fonts.

    Typography is not just about using a right font. But in the web design process, typography is more about selecting typefaces, font sizes and line heights, letter spacing, line-spacing, and adjusting spaces between a pair of letters. Most of these properties are applied to a font via CSS. However, it should be noted that adding a lot of inconsistent CSS properties might slow your website and might not even display the font and CSS style specified in the first couple of seconds when loading a web page.

  21. Beautiful Colors:

  22. Principles of Great Web Design - 11. Beautiful Colors

    Colors on a website are a great reflection of your brand. Extreme caution is required before using a particular color in a website as colors can have a lot of meaning. There are cases and might be in your personal experience too when you immediately left a website just because you did not like a color. There are 12 primary colors and a countless number of colors can be generated simply by mixing those colors. Back in the days when technology was not so advanced and it required a manual mix of colors to see what new color can be discovered. But now, with such an advancement in technologies and graphics, a lot of beautiful colors can be created. To specify a color for a website, simply the name of the color such as green, purple, red, and blue can be used. If more options are desired then HEX code can be used. RGB gives an ability to explore even more combination of colors to generate a completely unique result.

    With so many color and combinations, it is possible to have a lot of choice of colors to use on a website. Web designers at w3Infinity suggest that a brand choose 2-3 colors that they like and always be consistent with it because using a variety of inconsistent colors can greatly distract your website audience.


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w3Infinity is a leading web design company in Minnesota delivering professional web design services to various businesses within the state.  w3Infinity delivers professional web design services in Minneapolis, St. Paul, Twin Cities, St. Cloud, Duluth, and across the state of Minnesota.

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